Sunday, August 5, 2012


Krissa Willett

The name of my blog is  “How to build a successful artist/manager relationship.”

     It’s important for the artist to first pick the right manager one who supports the artist adequately and believes in their music.  It’s important for the artist and manager to have this relationship as soon as possible or the business relationship will not last.  Motivation for the manager to work harder for the artist will be automatic if the manager understands the artist and it’s music. 
     The next critical step in building a good relationship is constant communication between both parties.  If there ever is an issue or any question of an issue the situation should be addressed right away. I spoke with Jay Bryan who is the CEO of the Wile Out Crew.  He currently manages and is the star artist for the group, and he is involved at every level.  I interviewed Jay Bryan to get an inside look at how managers and artist interact as well as their thoughts on the subject. 

I noticed that you stand out as the leader in the group.  How do you go about handling band members when they don’t show up or someone drops the ball due to bad communication?
It’s tough when your working with many different artists who all live completely different lives.  Several members have children and some attend college full time so scheduling conflicts come up more than often.  To avoid a lot of complications I try to book gigs in plenty of advance to ensure a solid date, which everyone can attend.  Secondly we are like a family and I focus on keeping individuals who want success and are willing to work hard and give 100$. 

Let us know the best places for us to go to hear your music, which social network and websites are you affiliated with?  Please provide links.

https://www.facebook.com/jaybryanwileout
twitter.com/jaybryanmusic
http://www.youtube.com/user/JayBryanTV

Would you consider yourself the manager of the Wile Out crew and all it’s artist? 
    I would definitely consider myself the manager of this group I provide direction both on and off the stage.  We take care of each other like a family we stick together and work as a team at all times.  I am the one who gives orders, makes reservations, books gigs, and handle all financials. 

As a manager how do you want your artists to perceive you?  How does this affect the group’s relationship between artist and manager?
     I want the members to view me as someone who they can trust and rely on if needed.  I also want them to see me as the person who keeps them in line when they are not doing what they are supposed to do.  I want them to able to come to me in the event that they have issues or concerns that would affect the group. 
    


What do you expect from those persons in the Wile Out crew.  Does everyone bring something to the table or handle a responsibility?
     All members bring a unique talent or ability to the table.  Everyone is working towards a common goal and we all contribute equally.  I’m highly devoted to ensuring the success of all band members and the group as a whole.  When we have a weak link a meeting is called and it is addressed as soon as possible.  We have a “real” policy in this group and that is to keep it real at all times.  No hiding or holding back information we handle situations as soon as they arise. 


What types of venues do you normally perform in and who is responsible for booking those.  Does all band members have a say in these decisions?  How well does the group communicate on these matters?
     We are a rap group so most of our venues include opening up for artists at rap concerts.  We have opened for names such as Twista, T.I, and jay-Z.  I myself a responsible for booking these events, promoting these events, and making sure everything runs smoothly.  We have performed at everything from local community center talent shows, high schools, to opening acts for A-list artists. 

How to you manage to keep a strong manager/artist relationship amongst the group. 
     I have an open door policy where I strive on treating everyone equal and doing right by my crewmembers.  We all have a pact which each of us had to sign that lays out general ground rules and what were to happen if the contract was breached.  The band members and myself stay in close contact with each other and we spend a fair amount of time together.  We have developed a family reputation over the years and none of our members have changed since the beginning in 2000.